Etavrian case studies

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Explore SEO, Google Ads, AI visibility, and growth projects. See the problem, the changes we made, and the results.

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Software & SaaSSEO

$3.5k BOFU SEO that grew leads as CTR fell

See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.

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Nov 5, 2025