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Drafts need too much rewriting
We check whether the brief gives the writer enough detail: who the page is for, what it should answer and which facts and examples to use.
Briefs and editing guidance for AI-assisted content
We help your team use AI with clear briefs, reliable source material and human review. The work covers what goes into a draft, how it gets edited and what needs checking before publication.
Where your content process needs work
Facts are difficult to verify
Product details, statistics and case references need sources an editor can check. We define what can be used and which claims need your team’s approval.
The writing doesn’t sound like you
We use examples of your existing content to make the writing guidance specific. Editors need to know which phrases, level of detail and tone fit your business.
Finished drafts get stuck before publication
We review how drafts move through editing and approval, then into your CMS. The process needs to cover page formatting, links and later updates.
What your team receives
A reusable content brief
A template for the audience, page purpose, source material and examples. It also records claims to avoid and questions that need an answer before drafting starts.
An editing checklist
Specific checks for factual accuracy, clear writing and brand voice. It covers links and page formatting so the same issues don’t need to be rediscovered in every draft.
A documented publishing process
Instructions for moving work through drafting, review and publication. Your team can see who handles each step, what needs approval and how to record later changes.
How we work with your team
Review the current content
We look at your site and examples of briefs and drafts. We agree which audience and pages need attention first.
Prepare the brief and sources
We gather the facts, examples and internal links the writer needs. Missing information is identified before it becomes an unsupported statement in the copy.
Check the draft
Human review covers accuracy, tone and whether the page answers the reader’s question. We also check that its next step makes sense for the offer.
Plan future updates
The handoff sets out when to review published pages, who handles changes and how revisions are recorded. Product changes, outdated facts and questions from your sales team can help identify what needs attention.
Related content and SEO projects
Content for B2B buyersUse-case pages, internal links and subject-matter review for an oil and gas software business.A publishing routine for a media siteEditorial guidance and technical SEO for a publisher that reached 5.6M Discover clicks in its 1st year.Content priorities for a new Shopify storeContent briefs and localized articles for a Shopify store that reached 160K monthly search impressions.
Show us where your content gets stuck
Send a brief, draft or published page and tell us what you want it to achieve. We’ll discuss which part needs attention and what work would help.
Questions about AI-assisted content
How do you use AI in content production?
AI can help prepare a draft from an agreed brief and source material. We define the checks a human editor makes before publication, including factual accuracy, writing and claims that need your team’s approval.
Can this support a larger publishing schedule?
Yes. We first review the briefs, draft quality and editing process. The publishing volume should fit the amount of review your team can maintain.
Is this for SEO content or sales pages?
Both. For SEO content, we check the questions people are searching for. For a sales page, we look at what a buyer needs to understand before making an enquiry. Many pages need to do both.
What should we send you first?
Your website and 1 current brief, draft or published page. Include the intended reader, the goal of the content and any examples of writing you want us to follow.
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