E-commerce & retailSEO
How We Hit 160K Impressions on 500 EUR a Month
From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.
Etavrian case studies
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Explore SEO, Google Ads, AI visibility, and growth projects. See the problem, the changes we made, and the results.
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E-commerce & retailGoogle Ads / PPC
5.9 ROAS with a PMax relaunch - how?
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.
E-commerce & retailGoogle Ads / PPC
$3K to 21.23 ROAS Using PMax Tiers
How a 20K-SKU PC parts store hit 21.23 ROAS on a $3K budget by segmenting Shopping and using PMax price tiers. See the feed fixes, budget caps, and traffic hygiene that moved the needle.
E-commerce & retailGoogle Ads / PPC
The Brand-Split PMax Move Behind 9.01 ROAS
ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.
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