E-commerce & retailGoogle Ads / PPCE-commerce
The Brand-Split PMax Move Behind 9.01 ROAS
A forged-wheels PMax account moved from mixed demand toward clearer brand and non-brand separation. The result was a cleaner read on acquisition quality and a ROAS lift from 3.26 to 9.01.
- Industry
- Forged wheels
- Channel
- Google Ads / PPC
- Constraint
- Mixed PMax demand made it hard to read true paid acquisition performance.
- Budget context
- No public budget field
- Metric
- 3.26 -> 9.01 ROAS
Problem
Mixed PMax demand made it hard to read true paid acquisition performance.
Action
Separated brand and non-brand demand to clarify acquisition quality.
Result
ROAS lifted from 3.26 to 9.01.
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